PR/Advertising
The Internet has changed everything. It is harder than ever to keep both good and bad brands and products a secret. Multi-way communication has replaced one-way corporate messaging. But that makes reputation management and effective communication more important than ever. Students prepare to lead strategic communication functions for organizations in order to engage and inform key audiences, build relationships and bring user information back to an organization for analysis and action.
Courses
- Public Relations Writing
- Advertising Copywriting
- Organizational Communication
- Strategic Communication
- Business and Professional Communication
- Persuasion Theory
Career Options
- Public Relations Specialist
- Community Relations Specialist
- Writer/Editor
- Publicist/Press Agent
- Special Events Planner
- Government Affairs/Lobbyist
- Media Relations Specialist
- Advertising Manager